A successful SEO campaign begins with good preparation. Before website operators define their content and time goals, they first define their target group through personas. However, keywords take second place. They make up a large part of the SEO strategy. Web designers use the keywords to determine which topics their users want to find them on. The persons in charge create search phrases, which would enter their personas in the search engines, in order to find the respective products, services as well as web page contents. The use of a keyword planner is recommended for the appropriate keywords.

An SEO Agency, however, should focus on questions that users might ask rather than individual keywords when using keywords. However, SEO campaigns are not only characterized by carefully selected keywords, but also by well structured content. Blogs have become one of the most important content tools for companies. However, their success depends primarily on the content.

Blogs establish organizations as specialists do in their field. With the help of the selected keywords, however, webmasters can create their blog content and write helpful articles with regard to their personas' questions. For example, craft businesses can write a blog article about the installation of sash windows. It is worth answering the question: "How do I install a window?". Interesting and informative articles definitely stand up better to the competition.

After the publication of the respective blog article, a promotion via social media channels should begin. After all, good content also deserves attention-grabbing advertising. Well-structured SEO campaigns, however, contain a flawless back link building strategy. They are an important factor in Google search. Websites profit from a higher ranking by means of a good link building. However, webmasters such as SEO Leeds should always keep in mind the information "Quality is more important than quantity".

With regard to a search engine optimized marketing, website operators definitely cannot avoid the inclusion of their site in the Google Index. This procedure is essential for finding a page in the search results. The Google Crawler uses different elements to index a page. Therefore a good ON-Page SEO is indispensable for a firm place in the Google index. ON-Page SEO includes the creation and optimization of website content.

Keyword research is an elementary function in search engine optimization. Without this activity the success of a website is definitely doomed to failure. Keywords are keywords with which both webmasters and users associate an Internet presence. These must therefore be chosen with care. Furthermore, web designers slip into the role of their website visitors during keyword research. They locate phrases and keywords that users enter in search engines. Then they place them in a clever way in their online presence in order to appear as high as possible in the organic (unpaid) search results. The challenge, however, is to find the right keywords that are popular with users but stand out from the competition. That is why webmasters receive detailed instructions in this chapter on how to find the right keywords and how to improve their website accordingly.