The e-lert is delivered via email every morning and contains capsule versions of news stories, some specific business-related content, and the odd commentary, all very brief and all made to be easily understood and digested. Its primary focus is on anything but my public relations business; it stays dedicated to the news of the world and the country, not which client I might have signed recently. In fact, It’s understood that the company is behind the email, but it is decidedly not a “publicity sheet” about the office; instead, the e-lert is a product of the office that leads by example. A good pr freelancer excels at creating strategic campaigns and raising public awareness.
Maybe you can do something similar. It’s probably unlikely that you’d like to compile news stories and condense them for an email tip sheet, but perhaps you could do something that’s more industry driven—something that would concentrate on your own industry rather than the world as a whole. But let me warn you now: putting together a daily briefing on anything is a great deal of work, and you might find yourself growing weary of the grind after a short while. Consider trying out the process for a few days (or preferably weeks) before you start sending it out to your mailing list, to see if you can fill a decent-sized newsletter daily (or weekly, if that’s what you decide to do). Or think about having a member of your staff compile it, and see if the items included really do interest you as a reader. If so, you might have an excellent free source of insider publicity on your hands. Fully immersed yourself within the content and social space provided by a healthcare marketing agency for your organisation.
Again, though: It’s essential that you remove from your email list anyone who requests to be left off. Spammers aren’t simply ignored—they’re hated. Don’t come within a mile of being considered one. More sophisticated marketers then start to analyze trends. Is your product getting more or fewer blog mentions than your nearest competitor's product? Are the blog posts about your company positive or negative in tone? How does that compare with the ratios from six months ago? “It's naive to think that what your stakeholders think is not important,” Fannick says. “Opinions are offered on blogs, and understanding the sum of those opinions is very important. You can't just make decisions on what you think your products do; you need to make decisions on the perceptions of what people are actually doing with your products. Seeing the blogosphere as a source of market intelligence is now vital for companies.” A healthcare pr agency provides you with diverse and effective PR support to ensure your message gets heard every time.
So become an expert in what's being said about your organization on blogs. There's never been a better time for marketers to get a true feel for what's going on in the real world. Bloggers provide instantaneous and unsolicited comments on your products, and this free information is just waiting for you to tap into . It's the same debate all over again today with blogs and other social media. On one side of the corporate fence, the legal eagles are worried about secrets being revealed by their employees while creating content or commenting on blogs. And on the other, there's the feeling that much of the information being created today is not to be trusted. Corporate nannies want to make certain that their naive charges don't get into trouble in the big scary world of information. The strength of a healthcare communications agency is its shared experience in conjunction with a personal and individual approach to client relationships.
Well, we're talking about people here. Employees do silly things. They send inappropriate emails (and blog posts), and they believe some of the things on TV news. This debate should be centered on people, not technology. As the examples of previous technology waves should show us, attempting to block the technology isn't the answer. Having a freelance medical writer as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.