In that vein, a well-crafted brand idea is essential to guiding your management decisions. This could mean deciding how to organize your group’s hierarchy of companies or choosing which products to launch. This is especially relevant in an increasingly diversified context. Taxi companies deliver food. Smoothie makers run music festivals. Growth can come from many different avenues; a clear brand idea can help you decide which one is right for you. A dedicated creative agency can provide a wide variety of services depending on their clients particular needs.
Take the example of Amazon. Since it was founded by Jeff Bezos in 1994, it has grown from an online bookshop to one of the world’s largest companies, offering a vast portfolio of products. Today, Amazon’s areas of interest include groceries, deliveries, television, artificial intelligence and even healthcare. While this relentless diversification might seem random to some, it makes perfect sense when considered in light of Amazon’s overall brand idea. Since the very beginning, Amazon has revolved around its customer. It was founded to fulfil a hitherto unmet need: ‘Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online’ (Amazon). Choosing a Branding Agency branding agency is such an important decision as your brand is so important to you.
If ‘the world’s most customer-centric company’ sounds ambitious, that’s because it is. It is an overarching aim that clearly outlines Amazon’s reason for being. Whether by pioneering same-day delivery or bringing digital personal assistants into the mainstream, Amazon works to fulfil their customers’ needs. The second part of Amazon’s brand idea is also important: ‘to build a place where people can come to find and discover anything they might want to buy online’ gives Amazon the scope to expand into anything that can realistically be bought on the internet. It is broad enough to accommodate a myriad future products and services. It will allow Amazon to grow. Many a branding agency london offers the benefit of having worked in a broad cross-section of industries.
Amazon is not the only brand with an idea imbued with big ambitions. Nike’s brand idea is ‘To bring inspiration and innovation to every athlete in the world. (If you have a body, you are an athlete)’ (Nike). This works for a number of reasons. Firstly, it clearly outlines that Nike’s core concerns go way beyond sports apparel. Secondly, it communicates Nike’s desire to turn all humans into athletes. This is a broad, overarching aim that will give Nike the scope to keep expanding their offering for years to come. To further understand why hiring a Web Design Agency is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
Crucially, in the case of both Nike and Amazon, their brand ideas are broad enough to speak to any audience inside or outside of the business. Employees, suppliers, partners, dealers, potential and existing customers can find something for themselves in these ideas. At the same time, both brand ideas are specific enough to be relevant and meaningful. Only through this combination can the brand idea work effectively. Appointing a Branding Agency Manchester can be a big decision for any business.